Trolli, the German gummy candy brand sold in over 80 countries, launched a striking new identity crafted by Berlin-based agency Heimat. Built around the slogan ‘Let the Fun Win,’ the rebrand introduced a bold typeface and photography that spotlighted Trolli's colorful products. The campaign kicked off with TV commercials that set a playful, bonkers tone, followed by a large-scale poster series borrowing the slang and humor of internet memes, complete with double entendres and clever puns.
