For almost 100 years, the polar bear has been the face of many of Coca-Cola's iconic winter campaigns around the world. But the polar bears have only ever been shown together. For the first time in the brand's history, the iconic Coca-Cola Polar Bear is being joined by bears from other continents: a black bear, a brown bear and a panda bear. We celebrate diversity and unity in a charming way by showing them sharing a Coca-Cola, a product available in all parts of the world.
The motif was presented in special placements such as digital poster galleries at a train station in Berlin to spread the message of unity where all kinds of people come together.
