Amsterdam Dance Event (ADE) is the most upfront, influential and educational gathering for electronic music and its industry.
For ADE 2024, we crafted a new visual concept for our label showcases, transforming the versatile Elementenstraat Warehouse into a 3,000-capacity Club Heart Broken experience. Focused on the label’s core identity, we spanned a multimedia approach in collaboration with Berlin-based artist collective Tor Studio creating an immersive visual experience, custom banners, and exclusive merchandise.
Designs by Gregor Maria Studio
